Articles with the tag Nielsen

Study: Young People Tweet From The Toilet A Lot (We Could Have Told You That)

We finally know what our teenagers are doing in the bathroom that takes them so freakishly long: They’re tweeting. According to a new Nielsen report, 40 percent of young adults between the ages of 18 and 24 use social networks like Twitter and Facebook while they’re on the john, compared to a mere 21 percent […]

Instagram Was Fastest Growing App Of 2013 [Nielsen]

When it comes to the mobile space Facebook rules the market. Not only is the Facebook app the most used program of 2013, the company’s Instagram platform witnessed the largest user increase in 2013. Facebook Mobile currently serves 103,420,000 million unique users, a 27% year-over-year change. While Instagram now counts 31,992,000 users among its ranks. […]

Only 30% Of TV-Related Tweets Sent During Commercials

Twitter has become a big part of how people watch TV, and according to Nielsen’s SocialGuide, only 30 percent of tweets are sent during commercial breaks. Nielsen analyzed data from 59 different cable and broadcast TV shows, and found that around 70 percent of tweets were actually posted during the program. When it came to […]

Twitter Conversations Fuel TV Show Ratings, Study Reveals

A new study published by Nielsen reveals that Twitter conversations can actually lead to a boost in TV show ratings. Nielsen examined tweets alongside up-to-date ratings of 221 prime-time episodes. According to executive vice president Mike Hess, Twitter messages lead to a “significant increase” in TV show ratings 29 percent of the time. Also, 48 […]

YouTube Views Now Part Of Billboard ‘Hot’ Charts Equation

YouTube, Billboard, and Nielsen have teamed up to bring a new social element to the Billboard “Hot” charts. Those charts include the Hot 100 List, Hot Country Songs, Hot R&B/Hip-Hop Songs, R&B Songs, Rap Songs, Hot Latin Songs, Hot Rock Songs and Dance/Electronic Songs list. YouTube video views are now being used to assess the […]

TV Ratings To Change With Twitter And Nielsen Partnership

TV ratings have long been dictated by Nielsen, but a new partnership with Twitter will create a new system of determining the popularity of TV shows. Called the Nielsen Twitter TV Rating, the goal is to become the standard metric for measuring conversation around TV shows on the social network. Both companies announced that this […]

The State Of Social Media 2012 [Report]

Social media has had another big year and Nielsen highlights 2012 with its yearly State of Social Media report. Nielsen reports that 20 percent of time spent online is now from using social networks and time spent on mobile apps and mobile websites accounted for 63 percent of the year-over-year growth in overall time spent […]