The days when opening up a business meant solely renting a commercial space and setting up shop are long gone. Nowadays, every up-and-coming entrepreneur buys an internet domain, gets into online marketing, goes on social media, and puts its business into the virtual world, where almost all the potential customers spend their time.
The Internet has only been around for just over twenty years. But it’s rapidly evolved. One of the most recent changes has been the increased network capability of smart devices. The Internet of Things or IOT includes everything from health monitoring devices reporting your vitals to your doctor, to home security systems controlled by an…Continue Reading ›
The transitory Unko Museum (‘unko’ is Japanese for ‘feces’) in Yokohama is about to get a perpetual site in Odaiba, Tokyo’s amusement district. On Friday August 9, the new museum will open on the second floor of the massive shopping mall DiverCity Tokyo Plaza. Premised on the notion of ‘Max Unko Kawaii’, which translates literally…Continue Reading ›
A rising number of small businesses are turning to social media in order to achieve success, according to recent reports. For smaller and start-up businesses, social media has become a powerful and invaluable tool, with many using the popularity of these platforms to increase exposure for their fledgling business ventures.
Social media is a tried and tested strategy for business growth. They spread the word fast, much more than the standard website can do, and they allow for personalized engagement with potential and existing customers. Social media lets businesses address concerns immediately, greatly boosts SEO, and reaches audiences of all demographics.
McDonalds and its flagship sandwich, the Big Mac, are one of the ever-present symbols and representations of the globalised world we live in. McDonald’s are everywhere. It’s actually easier to list the countries that don’t have a McDonald’s than countries that do, they are:
Researchers have recommended that all would be better off if we had a higher minimum wage and just worked for four days each week (versus five or more). According to New Economics Foundation (NEF) researchers, by the year 2030 the poorest individuals in the UK could be 13% better off if a four day working…Continue Reading ›
An Instagram story that you share with your followers lives in your feed and profile for just 24 hours, but its impact can benefit your brand or company for a long time to come. If you know how to craft attractive stories, you can quickly diversify your strategy and take your Instagram marketing to the…Continue Reading ›
The roles of sales and marketing were much more clearly defined before parts of the world became interconnected through digital devices. Marketing departments in organizations generated leads and turned them over to the sales department for follow-up. It was very clear before that businesses were the ones in charge, not the customers. The past 10…Continue Reading ›
In the EU, from 2022 on, all new cars sold must be equipped with modern safety functionalities including a speed limiter that makes it inconceivable to go above the speed limit. As of three years from now, The European Union has projected new safety guidelines that will see vehicles installed with an Intelligent Speed Assistance…Continue Reading ›