Social Business – In the last five years, small businesses have increased spending on websites and online marketing or one simple reason. Exposure. Customer growth has been shown to correlate to great SEO and online marketing directly. The return on investments (ROI) is significantly higher with online marketing than it is with traditional print and mailer marketing.
Enterprise – According to the Oxford English Dictionary, the definition of philanthropy is “the desire to promote the welfare of others, expressed by the kind donation of money to good causes”. Most people are happy to help their elderly neighbor do some grocery shopping or buy a coffee for a homeless person. Small gestures like this make […]
Social Business – In the world of commerce, brand is important. You only need to take a look at some of the big companies to see just how important it is. For example, McDonald’s has worked hard over recent years, to develop a reputation as a healthier place to eat. Given the negative headlines around childhood obesity, it […]
Social Business – When Toyota had to recall 2.9 million vehicles because of faulty airbags, the company faced a pretty big problem. It’s still answering to stockholders and making things right. Volkswagen is dealing with a similar problem thanks to its diesel scandal, which is a major recall with massive financial implications. And yet, both brands endure and […]
Social Business – While most of us know by this point in time that building an unforgettable brand is the first step in launching any new business, sometimes we take the wrong path for our industry, or our niche within. Are you having a bit of trouble building a brand you’ve worked so hard to define? If you […]
Social Business – Let me start with a harsh reality check: if you are not using videos in your marketing strategy, then you are way behind your competitors. The prospective customers and visitors landing on your website love videos more than any other form of content. Making videos is not rocket science. It has been made much easier […]
Social Business – As video content continues its meteoric rise, webinars are becoming an increasingly popular modality for businesses to generate leads, conversations, and sales. Additionally, consumers are more consistently turning to this video forum for reliable advice from industry leaders.
Social Business – Who doesn’t love the smell of fresh pancakes and syrup? Seriously, you can’t resist those pillowy cakes drenched in maple syrup. While you might missed Pancake Day on February 28, one Japanese resort is helping you celebrate anytime. Starting on March 3, the Hakone Kowakien Yunessun hot spring resort began offering maple scented hotcake baths. […]
