The news started to come out late last year when a Chinese ride-hailing firm promised its customers a robotaxi service in a year. Robo-taxis means that users may be able to hail a driverless taxi through app bookings. Right now, since it is still at its trial phase, all rides are offered for free. Payment…Continue Reading ›
Also known as ‘Concierge-style Customer Service’, pandemic luxuries are amped up in-home services that are made available to any person in America who could pay. Being kept inside the house for weeks at a time can be a drag, especially since many self-pampering activities are made unavailable by the pandemic. For many people, DIYs just…Continue Reading ›
Since the start of companies using social media platforms to reach their target audiences, businesses have come to understand how instrumental personal connections are in increasing sales. When brands can connect and interact with their target audiences in an authentic way, it automatically generates leads and increases sales. Essentially, social selling was born.
The current health pandemic (also known as COVID-19) came by so fast. It crippled the largest and most powerful economies in all four corners of the globe. There was no time to waste, but not much time to shield the economy from suffering a horrifying meltdown. For many world leaders, the lives and health of…Continue Reading ›
The existence of racism in brands had been an ongoing issue for decades. It is a widely known fact that multiple brands have monetized images and names with racial undertones for hundreds of years. However, the current rise in protests against racism has forced multiple brands to ‘prove’ that their products do not impose any…Continue Reading ›
PepsiCo (also Quaker Oats Company) has finally announced the rebranding of the Aunt Jemima Pancake Mix and other Goods product line due to multiple calls of anti-racism in recent years. This is some good news following nation-wide protests in relation to racism-related deaths caused by police brutality just last month. Some people may consider this…Continue Reading ›
Up to 59% of consumers prefer to spend their hard-earned money on products and services from brands that are familiar to them, according to a recent Nielsen survey. As the world slowly returns to a certain degree of normalcy amidst the Covid-19 pandemic, small business owners have to work harder than ever before to compete…Continue Reading ›
In this era of digital transformation, e-commerce is one of the most preferred ways to make a purchase, a trend that will likely continue in the aftermath of COVID-19. With the convenience, ease, and security of this contactless shopping, 25 percent of sales are projected to be online by 2025, MarketWatch estimates.
The event, which caused a halving of the reward for miners who create bitcoin, occurred on May 11, 2020, in the evening. The reward went from 12.5 to 6.25 bitcoins for this third halving in the history of the cryptocurrency star. During the two previous halving events, which took place on November 28, 2012, and…Continue Reading ›
When discussing topics such as personal information and privacy, conversations lead back to major tech companies. Various events such as data breaches and the current pandemic have made consumers interested in knowing how major tech companies are acquiring information.