YouTube, Billboard, and Nielsen have teamed up to bring a new social element to the Billboard “Hot” charts. Those charts include the Hot 100 List, Hot Country Songs, Hot R&B/Hip-Hop Songs, R&B Songs, Rap Songs, Hot Latin Songs, Hot Rock Songs and Dance/Electronic Songs list.
YouTube video views are now being used to assess the popularity of an artist, their albums and each individual song on an artist’s album.
Speaking about the new partnership AJ Frank, New Business Development at YouTube, writes on the YouTube blog:
“This announcement marks a big step in accurately reflecting how music lovers are finding their new favorite songs. And it builds upon our efforts to share this kind of data with key industry analytical tools like Next Big Sound and BigChampagne, which also help artists succeed both on and offline.”
According to Billboard the new formula incorporates, “Nielsen’s digital download track sales and physical singles sales; as well as terrestrial radio airplay, on-demand audio streaming, and online radio streaming.”
The partnership launched just in time for YouTube video views to help Harlem Shake hit No. 1 on the Hot 100 charts.
While YouTube was not included in the Hot 100 Chart equation in the past it did help Psy go platinum with his Gangnam Style hit and The Gregory Brothers scored big success with their Antoine Dodson auto-tune hit in 2010.
And now for your enjoyment, the Harlem Shake:
Do you think Billboard, Nielsen and YouTube working together can provide a more accurate picture of the overall music space?