2013 Oscars: The Social Media Conversation Pre-Ceremony


2013 Academy Awards

What is everyone talking about on social media heading into the 2013 Academy Awards? Our pals at Networked Insights, a leading provider of social media analytics technology, analyzed online activity to see who’s winning the Oscar race according to you.

Using their technology platform SocialSense, Networked Insights looked up conversations that took place online just after the nominee announcement on Thursday, January 10 and ending on February 14.

Their results weren’t much of a surprise to us around the Social News Daily water cooler. The Oscars are generating a lot of heated debate online heading into the awards ceremony on February 24. Depending on what audience you look at, results are completely split in some categories.

Here are some interesting snippets:

  • Only 16 percent of Argo‘s online conversation regards Ben Affleck’s Best Director snub.
  • Only 5 percent of Zero Dark Thirty’s conversation is about the film’s controversial torture scenes.
  • Oscar host Seth MacFarlane is the subject of more than 37,100 online conversations, but only 14 percent love that he’s hosting.

Here are the most popular nominees among film fans on social media:

Best Picture – Zero Dark Thirty
Best Actor – Bradley Cooper
Best Actress – Jennifer Lawrence
Best Supporting Actor – Christoph Waltz
Best Supporting Actress – Anne Hathaway

Same subject, but now looking at Oscar fans on social media:

Best Picture – Argo
Best Actor – Daniel Day-Lewis
Best Actress – Jennifer Lawrence
Best Supporting Actor – Tommy Lee Jones
Best Supporting Actress – Anne Hathaway

For Networked Insights’ full analysis, including post and sentiment numbers for each category, you can go here.

Otherwise, who are you rooting for at this year’s Oscars? Who are you and your friends talking about online?


Dusten Carlson
Dusten has written for web and print and currently spends his time working on his upcoming graphic novel. He is also almost 30 and still has all of his hair.

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