TubeRank Shows Us How Videos Go Viral

Have you ever wondered how things go viral? Though viral success can be difficult, there’s actually a formula you can follow through a Viral Ad Network tool called TubeRank, which helps you formulate a strategy to get your video to catch steam online.

ReelSEO‘s Chris Atkinson sums up TubeRank by saying that it helps you “cook up the formula for viral success.” To get your video viral, you have to select the quantity of emotional triggers you want to use (LOL, WTF, EPIC, Kawaii, Topical, NSFW, Referential, etc). Then you choose interests. It could be pop culture, geek, activist, film, you name it.


Once you make your selections, TubeRank shows you a handful of viral videos as well as insights (views, shares, likes, etc.) so you see how well a particular formula worked for other viral videos like yours.

TubeRank viral formula

TubeRank explains that the strategy is “to create a viral video you need to think about who’s gong to share your video (i.e. The communities of interest) and why they’re going to share it (i.e. The conversation triggers).”

They continue:

“TubeRank works by ranking videos according to their *conversational triggers* and *communities of interest*. TubeRank’s algorithm then adds a layer of social data to each video (e.g. share / sentiment data), which, combined with trigger and interest data, provides an understanding of the viral behavior of a video i.e. Why a video’s shared, where it’s shared and how much it’s shared.

“Using this structured video data, users can use TubeRank to make specific searches to get inspiration for what triggers conversations in particular communities. For each specific search, TubeRank provides custom benchmarking data, tips and insight to help build a fuller viral strategy, as well as a custom downloadable report to share with colleagues and clients.”

Check out TubeRank here and let us know what you think! If you’re working on a viral video and end up using TubeRank, come back and let us know whether or not it helped you succeed.

Dusten Carlson
Dusten has written for web and print and currently spends his time working on his upcoming graphic novel. He is also almost 30 and still has all of his hair.


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