The MTV and BET Twitter accounts have been hacked! Wait no they haven’t! Following the account hacking of the @BurgerKing account yesterday the TV networks decided to use a similar “breaking news” format to market their networks.
Both networks are owned by Viacom and unlike yesterday’s crude Burger King hack the MTV account this time around used the tame #MTVhack hashtag.
Here was the final product from MTV. Notice how BuzzFeed and Mashable’s Christina Warren were pulled in by the rather authentic looking stunt:
And here is the hacked BET Twitter account
With hacked Twitter accounts trending online and making national news this is likely not the last joke we will see from marketing departments at major brands.
Do you think MTV and BET were clever in creating fake hacks on their Twitter accounts?