Facebook Auto Play Video Ads On The Horizon, If They Can Get It Right

Facebook Auto Play Ads

Facebook auto play video ads could soon make their way onto the social networks platform.

Facebook VP of Business David Fischer said of the auto play ads during his Stanford Future Of Media Conference keynote:

“I believe there are ways we could do it.”

Fischer admitted that YouTube style auto play video ads might be annoying for Facebook users so the company must find a new approach.

Fischer admits that business users have been begging the company for engaging video ads. In fact many business pages already include video ads, however, they must be pressed by the user in order to become activated.

Speaking of YouTube’s video ads Fischer told attendees:

“You know I think YouTube has moved in the right direction by putting more control in the user’s hands, with the five-second TrueView thing.”

YouTube ads that can be skipped after five seconds cost businesses nothing if skipped but charge more if watched in their entirety. The skip option could work for Facebook by more quickly eliminating the ads for users who might be scared away.

This isn’t the first time the idea of Facebook auto play video ads has surfaced, back in December AdAge hinted at an auto-play video ad format for the social network. The December report pointed at both web and mobile options that it was believed would launch by April 2013. The report said Facebook was focusing on 15-second ads in place of YouTube’s longer 30-second spots.

With Facebook users browsing the social network for an average of six and a half hours per month, now could be the perfect time for Facebook to steal some of TVs $70 billion video ad space.

Would you be annoyed by Facebook auto-play video ads?

James Kosur

James Kosur has worked in the new media space for the last 10 years, helping many publications build their audiences to millions of monthly readers. He currently serves as the Director of Business Development at Business2Community.com and the CEO of Aven Enterprises LLC.


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