Facebook Wants To Play A Larger Role In TV Show Discovery

Facebook TV Recommendation Engine

Facebook did a good job of engagement when it came to the Super Bowl. According to the social network the NFL’s biggest event was mentioned 54 million times on Super Bowl Sunday.

While that type of engagement is expected from a network with more than one billion users, Facebook is convinced it can do better.

The social networks vice president of partnerships, Dan Rose, spoke at AllThingsD‘s D: Dive Into Media conference in Dana Point, Calif., on Tuesday and explained:

Facebook is not a platform for [TV] consumption, but we think we can play a role in discovery.”

Rose believes that when we turn on our television sets “most of us choose what to watch based on shows our friends tell us about.”

The Facebook executive says the social network could soon provide a feed of what our friends have watched and recommend, thus providing a new type of recommendation engine for TV viewers that is more specifically geared towards their own interests.

Would you be willing to take advice from a TV based Facebook recommendation engine?

James Kosur

James Kosur has worked in the new media space for the last 10 years, helping many publications build their audiences to millions of monthly readers. He currently serves as the Director of Business Development at Business2Community.com and the CEO of Aven Enterprises LLC.


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