The Internet has only been around for just over twenty years. But it’s rapidly evolved. One of the most recent changes has been the increased network capability of smart devices. The Internet of Things or IOT includes everything from health monitoring devices reporting your vitals to your doctor, to home security systems controlled by an app.
Here are the top five Internet of Things trends for 2019.
The Inhuman Conversations
The most obvious form of IoT in the average home is the use of digital assistants. Whether you’re asking Siri for recommendations for a restaurant on your route to work or telling the Amazon Alexa you want to turn down the lights, we’re talking to smart controllers.
And what’s more, they’re talking to our vehicles, the networked devices in our home and the internet. Voice control and natural language interactions with technology are only going to proliferate and become readily accessible.
This is impacting internet usage and social media in a variety of ways. Being read your text messages by your car infotainment center is one. The trend of talking to your information appliance and being told the information instead of reading it on a website is another. It is forcing many businesses to optimize their websites for natural language queries and “voice search” instead of focusing on keyword density.
Businesses are Accelerating Adoption of IoT
One industry survey concluded that 85% of businesses would either implement IoT this year or were planning on doing so in the next term. Businesses receive a number of benefits from the Internet of Things. For example, they’re able to set up wireless security cameras and remotely controlled displays. But manufacturing is where the greatest benefit lies.
Related: How the Internet of Things Is Changing Social Media Marketing
Connecting machinery to an internal IOT allows businesses to see the current state of operations in real-time. They’re able to identify equipment that’s at risk of breaking down and take care of it, minimizing downtime. By tracking data across the organization, they’ll become better able to come up with data-driven process improvements that increase the productivity and quality of production lines. Don’t get left behind. Ensure your internet measures up at iSelect.
For businesses, the IoT is allowing them to monitor customer behavior in real-time, while customers are able to locate items on shelves and search for better deals as they’re shopping. This means you can promote coupon codes and loyalty programs via apps when people are in the store. And you could give them incentives to visit your website and download your app so they can save on the item they want to buy right now.
The Growth of Edge Computing
Edge computing refers to computing or data processing occurring at the edge of the IoT. For example, a micro-processor analysing the data coming from the production line before sending a simplified status chart and any warning signs to a central controller. This reduces the bandwidth required for the IoT. But it also increases the vulnerability of the Internet of Things to hackers, since there are somewhat intelligent hubs located throughout the network.
Edge computing is affecting manufacturing more than it is social media, but it is essential to internet security. For example, every business appreciates the smart router that blocks spam before it hits your server or automatically saves every email, so you don’t lose critical data if hacked.
The Growth of Al
Al or artificial intelligence is closely related to the Internet of Things. Your self-driving car has to be smart enough to function as well as a human driver. It will rely on sensors in its own body along with those in the road, neighboring cars and data from satellites to help it navigate. The masses of data generated by the IoT is too complex for one person to analyse, so we need Al to make sense of it all and make use of it.
The greatest artificial intelligence in the world is behind our search engines, teasing out the reader’s intent to present the best matches. It also prioritizes quality content over keyword density. This is forces marketers to create quality content that answers the user’s question in detail. Yet they have to find ways to add value, because short and simple answers may be answered in a two-sentence snippet before they ever reach your website.
The Expansion of 5G
5G stands for the fifth generation of wireless technology. It has much faster processing speeds and wider bandwidth so that it can process the many signals coming in from wirelessly connected devices on the IoT. 5G will also support people streaming media to mobile devices like movies and allow you to live-stream your life to the internet through apps like Periscope. So you won’t need to upload a video after you record it, it’ll instead automatically record your life to the cloud. The fast processing speeds will also see a rise in the accessibility of augmented reality and similar applications. For example, you could try and fix your car with AI, and have it identify parts and find you relevant how-to videos.
How does this affect businesses? It may allow you to promote your business and product to people as they work, such as when your e-commerce page comes up selling the product when someone is in the middle of a task that requires it. It will result in more streaming media consumption from podcasts to high definition videos. In the case of podcasts, you can still promote your product or service via influencer mentions. Just realize that the customer will be able to switch channels more easily if you bore them.
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