Google and UK satellite provider Freesat have signed a deal to deliver dedicated YouTube television channels to television customers. The new service will launched by the end of the month.
Katherine Rushton at The Telegraph says the new offering is a “full-blown YouTube television channel” that will allow YouTube viewers to take advantage of the Google service via their regular television controls.
The new satellite based YouTube station is built on HTML5 in order to deliver the best, most interaction experience possible for TV viewers.
While YouTube viewers can access the platform via connected devices this is the first time a direct to TV service has been implemented for YouTube viewing.
In a press release for the new service Emma Scott, Freesat’s Managing Director reveals:
“In just four years we have established ourselves as a real challenger and genuine alternative to pay-TV. In that time we’ve delivered choice and quality, subscription free…We’re now delighted to add to our already fantastic customer offering with YouTube. They join Freestat at a time of rapid growth for our business and will offer our viewers an exclusive, first view of their latest version – previously unseen on free to air TV in the UK.”
YouTube Product Marketing Manager, Peter Sherman adds:
“We’re happy to be working with Freesat so that Freesat users can now access YouTube from the platform. Our creator community is developing quality content that will delight and inspire viewers and we’re pleased to be able to bring it to people in new ways.”
Would you use YouTube direct to TV service is if was available in your area?