It has been said that Facebook is the biggest marketing tool in the world, with Instagram running a close second. In fact, Instagram has been called ‘The billboard’ for Facebook. While many people are now jumping onto the “Instagram” bandwagon and hating on Facebook, most of them don’t realize that Instagram is actually owned by Facebook!
Like it or not, there is a world of opportunity in social media, and specifically with Instagram. If you are looking to increase your exposure, you need to use both platforms, right? But how?
One of the best ways is to take a look at other social media influencers and seeing how they are creating content and providing value to others. It’s not just about being on social media, it’s about engagement.
Having found not only personal success on both of these platforms, but also in helping others as well, be sure to read on for my seven expert tips for getting the most out of your social media marketing and branding efforts in 2019.
First thing first, you need a website or blog!
Creating a social profile on the major platforms like Instagram, Facebook, and Twitter is easy. It’s also quite easy to start gaining followers and attracting new audiences once you start posting some valuable content.
This is all great and dandy, but without a main website or blog, you are missing out big time!
Registering a domain name, setting up web hosting, and creating content for your site is extremely easy and there are no design or coding skills required. Thanks to the power of WordPress, this can all be done in a matter of minutes.
With a website or blog, you can have 100% ownership over your content, while also having a platform where you can be seen as an expert within your niche and also sell products or services. This is exactly what I have done with my own websites and blogs over the years. Social media is great, but if you don’t have a platform or medium of your own, you could lose everything in an instant!
To learn more about this process, take a look at any of these WordPress hosting reviews and you will have more than enough information to get started. Most web hosts cost just a few dollars per month, and will have WordPress automatically installed for you right after sign up.
Once your site is live, be sure to add it to all of your social profile pages.
Follow these tips for improved social media branding.
Now that we’ve covered the importance of having a website or blog, it’s time to improve your social media marketing and branding efforts. Many of these you might already be doing, but with a website or blog added into the mix, you might want to go about this in different ways or with added effort.
1 – Start with Your Profile.
This one is easy enough, but there are plenty of ways to improve your profile page versus the normal default one you are set up with. For example, you should have a nice profile image for your account — whether it’s personal or business. Try to use the same image across all social platforms so it’s easy for people to remember and recognize you. The same goes with your name. Try to secure and use the same personal or brand name across all platforms.
2 – Hashtags are useful tools.
Hashtags are more used on Instagram and Twitter, than they are on Facebook. Keep in mind you can use multiple hashtags, but don’t overwhelm people with them. Be consistent with hashtags, and also take advantage of daily trends or using ones that people are actively searching on. Avoid random hashtags, as this will just be seen as clutter and another distraction.
3 – Plan for future posts.
When it comes to social media, you need to do a lot of planning and scheduling. If possible, use a social media scheduling tool and have enough content to plan it out over the next few weeks. Also, don’t be afraid to share some of your best blog content, as long as it’s evergreen and keeps providing value.
4 – Create interaction with other users.
On social media, no one likes spam. This just leads to unfollows and bad branding. If you are going to make an effort to connect with other users and potential clients, make sure it is working in your favor. Tag other companies or brand that might be interested in what you have to offer, or if you are sharing content from a specific website or brand. Many of the top beauty influencers are doing when working with different products and brands in their niche market. You never know where this might lead, in terms of new opportunities and growth.
5 – Geo-locations and tagging are your friends.
Geo-tagging is an often overlooked part of posting that lets data about your location be shown on Instagram. You have to grant permission for the app to work but doing so let’s people who are close by you to find you. This is specifically useful for anyone that has a local business or brand and wants their followers to Tweet or share photos from their business location.
6 – Using the right call to actions.
Social media can be a tricky tool for marketing, especially if you are using Instagram, which doesn’t allow for outbound links within updates. When you are going to attempt to market to an audience, be sure to use trigger words like “click here”, “discover how” and “go to”. This might seem extremely basic and simple, but you would be surprised at how well it works.
7 – Use direct messages to connect.
This method will vary depending on the platform you are using, and who you are messaging. it seems like direct messaging works very well on Facebook, but very poorly on Twitter. This is likely due to the fact that there are a lot of automated and welcome messages on Twitter, and most people just ignore their DMs altogether. If you are getting direct messages and comments, make sure you take the time to respond, as this will increase trust and engagement with your audience.
How to Get the Most Out of Social Media in 2019
With more than three billion users spread across the major social media platforms, they aren’t going away any time soon. It also doesn’t matter which platform is your favorite. You should be taking advantage of what Facebook, Twitter, and Instagram has to offer — but even if you just focused on one, there is still more than enough reach for any individual, business, or brand.
Follow these seven tips to make your social media marketing and branding efforts more effective than ever before. However, keep in mind that you must first decide what your brand is and tailor your profile pages and status updates to make the most of it.