Super Bowl Blackout Was A Big Twitter Win For Oreo And Tide Detergent


Oreo In The Dark Ad

Just minutes after the lights went out on Super Bowl 47 and fans sat through a stadium blackout, Oreo posted a Twitter ad.

Pictured above the advert featured a single Oreo cookie and the caption “You Can Still Dunk In The Dark.”

Shortly after posting the ad to Twitter it went viral and a moment of brilliance became one of the most talked about ads of the night.

Now wanting to be left out of the quick post advertising game the team at Tide Detergent posted the following tweet:

With #Blackout and #SuperBowl both trending on Twitter during the game fans also took to quickly re-tweeting the Tide Detergent tweet alongside the new Oreo ad.

In a day and age where Super Bowl commercials often debut before the big game it looks like $2 million – $15 million commercials simply can’t hold a flame to ads created and posted in minutes, perhaps even seconds.

Do you think Twitter and other social networks are better at taking ads viral than far more expensive Super Bowl aired commercials?


James Kosur

James Kosur has worked in the new media space for the last 10 years, helping many publications build their audiences to millions of monthly readers. He currently serves as the Director of Business Development at Business2Community.com and the CEO of Aven Enterprises LLC.

0 Comments

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.