Today, Foursquare launched an app that brings its desktop business management tools to mobile, for ease-of-use by small business owners.
The company launched its first mobile app in 2009, and the Foursquare for Business app is its second standalone mobile app.
Available for Android and iPhone, the Foursquare for Business app lets business managers create updates that are published to customers on the location-based platform. Users can share the post with Facebook and Twitter, as well. Finally, the app allows business owners to monitor their recent check-ins and turn specials “on” or “off.”
“Sometimes, when you’re running around on the floor, it’s hard to hop on a computer and post your latest happenings, like the spring collection that just arrived or your newest menu item,” said Foursquare’s blog post which announced the app.
One last thing: In order to use the Foursquare for Business app, you’ll need to first claim your locations on Foursquare itself. You can go to business.foursquare.com to take care of that. Shouldn’t take too long.
What do you think? Will Foursquare’s new mobile business app be helpful to small business owners? Will it help assuage fears about the long-term viability of its business versus Facebook’s Graph Search as well?