Urban Outfitters Jumps On Twitter’s Vine Bandwagon

Twitter Vine by Urban Outfitters

Remember when GIF-images were hugely popular…in 1999. Yesterday Twitter unveiled its new Gif-like video looping program called Vine and less than 24 hours in the team at Urban Outfitters was already figuring out how to exploit the program for attention.

So far Urban Outfitters as an early adopter has created two Vines.

The first Vine created by the retail outlet capitalizes on the popularity of puppies:

The second Vine celebrates of all things, beer can appreciation day:

Are you a fan of Twitter’s Vine application or is it just a glorified GIF-type platform?

James Kosur

James Kosur has worked in the new media space for the last 10 years, helping many publications build their audiences to millions of monthly readers. He currently serves as the Director of Business Development at Business2Community.com and the CEO of Aven Enterprises LLC.


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