Wiccans Are Accusing Sephora of Cultural Appropriation Over Their New ‘Witches Kit’

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Autumn is finally here and that can only mean one thing – the countdown to Halloween has begun!

And although we’re looking forward to horror movies, scary costumes, and and a guilt-free candy binge sesh, the annual celebration of all things spooky means stores will soon be hawking anything with a ghost or pumpkin on it.

Wiccans Are Accusing Sephora of Cultural Appropriation Over Their New "Witches Kit""

In fact, beauty chain Sephora has already begun doing so, with the release of their new “Witches Starter Kit.” As well as perfume, the package contains stereotypically witchy items such as sage, tarot cards, and a rose quartz crystal.

Unsurprisingly, Wiccans aren’t amused at their religion becoming a selling point for cosmetics, and have accused the French beauty giant of cultural appropriation.

Wiccans Are Accusing Sephora of Cultural Appropriation Over Their New "Witches Kit""

Real-life witch Indigo told the Metro: “Sephora is definitely guilty of culture appropriation.

“I don’t think they’re doing it to spread awareness about the craft, they’re doing it just for profit in my opinion.

“Although most witches do use what’s in the Sephora box, most of us feel that it’s wrong for just anyone to grab those things and be like ‘oh hey I’m a witch now’ because it’s sacred to us.”

Witches on Twitter are equally as unimpressed

Many suggested that those interested in witchcraft support their local spiritualist store instead

While others claimed that modern witches are actually the ones appropriating other cultures

The controversial beauty kit may not be magical, but it has led to some important discussions around race and culture (instead of just making people smell nice).

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