There’s an old saying that goes “people will buy anything” (disclaimer: not an actual saying), and apparently that includes Hot Dog Water.
You might be asking “What’s Hot Dog Water?” Well, it promises to help you to lose weight, look younger, and increase your vitality. It’s also keto-friendly, gluten-free, and a complete hoax.
You see, Hot Dog Water is the brain child of Douglas Bevans, who created the product (which is literally just a hot dog in a bottle of water) to prove that people are easily talked out of their money.
He recently took Hot Dog Water to the Car Free Day festival in Vancouver, Canada, where people were more than willing to pay $38 for a bottle of the supposed-miracle blend from his booth.
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In all fairness, the Hot Dog Water’s fliers did sound pretty convincing: “With the demands of city life and high-stress jobs, electrolyte imbalances are all too common these days.
“We believe Hog Dog Water can help restore the body’s homeostasis after an electrolyte imbalance.
“By balancing the state of your body’s multicellular organisms, Hot Dog Water helps you achieve max capacity for biological defences so you can fight both infection and disease.”
However, Bevans plan wasn’t to swindle people out of their hard-earned cash (although we imagine the money he made from the hoax went down pretty nicely).
At the bottom of the flier, the small print reads: “Hot Dog Water in its absurdity hopes to encourage critical thinking related to product marketing and the significant role it can play in our purchasing choices.”
Bevans spent $1,500 on the hoax, but says the fact that people were willing to buy the product and prove him right made it 100% worth it. He has now sold over 60 litres of the stuff.
He told Global News: “From the responses, I think people will actually go away and reconsider some of these other $80 bottles of water that will come out that are ‘raw’ or ‘smart waters,’ or anything that doesn’t have any substantial scientific backing but just a lot of pretty impressive marketing.”
So there you have it folks. Always read the fine print!