Top 10 U.S. Retailers: Categorized By The Most Popular Social Networks


Social networks are a great tool for retailers to connect with customers and the team at Retail Customer Experience has examined those tools for the top 10 U.S. retailers on the most popular platforms. Following its research the firm split the top retailers into five social networks: Facebook, Twitter, Google+, Pinterest and YouTube.

Here are the top 10 U.S. retailers on Facebook based on likes:

  • Walmart – 26,257,040
  • iTunes – 24,641,710
  • Target – 21,466,145
  • Victoria’s Secret – 20,968,410
  • Amazon.com – 15,393,314
  • Macy’s – 10,111,417
  • Kohl’s – 10,086,664
  • American Eagle Outfitters – 7,885,779
  • Abercrombie Fitch – 7,356,805
  • Best Buy – 6,549,324

Here are the top 10 U.S. retailers on Twitter based on followers:

  • iTunes – 3,499,158
  • Whole Foods Market – 3,116,925
  • Victoria’s Secret – 1,708,216
  • Dell – 1,493,648
  • Verizon Wireless – 808,220
  • Urban Outfitters – 625,968
  • Target – 518,498
  • Amazon.com – 415,689
  • Abercrombie Fitch – 380,339
  • Toys”R”Us – 361,443

Here are the top 10 U.S. retailers with the most circles on Google+:

  • GameStop – 1,503,550
  • Williams-Sonoma – 1,394,006
  • Neiman Marcus – 416,617
  • eBay – 369,256
  • Amazon.com – 338,741
  • Dell – 309,101
  • Verizon Wireless – 255,768
  • Guess – 144,917
  • Macy’s – 133,265
  • RadioShack – 66,954

Here are the top 10 U.S. retail brands on Pinterest with the most followers:

  • Nordstrom – 3,364,291
  • Lowe’s – 2,821,860
  • Michael’s – 140,850
  • Whole Foods Market – 91,012
  • Victoria’s Secret – 66,589
  • Bed Bath Beyond – 44,685
  • Urban Outfitters – 41,055
  • Williams-Sonoma – 32,542
  • Neiman Marcus – 31,216
  • Target – 24,255

YouTube is the world’s largest video site and here are the top 10 U.S retail brands with the most subscribers:

  • iTunes – 898,927
  • Victoria’s Secret – 181,848
  • Coach – 86,532
  • Lowe’s – 33,433
  • GameStop – 21,236
  • Home Depot – 17,791
  • Abercrombie Fitch – 16,275
  • Dell – 12,842
  • Foot Locker – 11,424
  • Verizon Wireless – 11,229

The infographic also examined the top 10 U.S. retailers with the highest Klout scores.

  • Amazon.com – 96
  • eBay – 91
  • AT&T – 90
  • Target – 89
  • Walmart – 88
  • Best Buy – 88
  • Neiman Marcus – 88
  • Sears – 87
  • Dell – 87
  • Lowe’s – 86

Facebook remains the King of social networks with more than 1 billion active users. Twitter is the second largest traditional social network with 140 million active users and Google+ has 135 million active users. Pinterest in the meantime is gaining speed 100 million unique visitors per month and YouTube has 800 million unique visitors per month.

Here is the full infographic for the top 10 U.S. retailers on social networks. [CLICK TO ENLARGE]


Mike Stenger

Lover of technology, Mike often makes jokes that nobody laughs at.

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