Instagram isn’t only a place to post photos. While it may be a reflection of how Instagram originated, it has grown into a valuable platform where users can connect with reputable influencers – widening their audience with engaged individuals.
With over 800 million active monthly users, Instagram has grown into a household name and opens the doors for individuals and brands alike to an unlimited number of growth and engagement opportunities.
One way to harness the power of Instagram is by following and interacting with the right people. It not only exposes you to a wider audience, but also inspires you to continue your marketing endeavor. Below we’ve put together a list of some of the best Instagram influencers for any niche:
1. Lewis Howes
If you’re into inspiring stuff, then Lewis Howes should be first on your list. Howes is a New York Times best-selling author/podcaster. Dwelling on topics about business advice and inspiring real-life experiences, you’ll be motivated to keep on with your plans. Follow @lewishowes, and you’ll also hear what the industry’s top guns have to say.
2. Binais Begovic
If you’ve read an issue of Ironman Magazine and you find it interesting, then thank Binais Begovic for that. Begovic is the owner of Ironman Magazine. He’s also an entrepreneur and a traveler. He travels the world with style, in search for wisdom about life and money.
Take a look at his Instagram account @binais, and you’ll drool on his work-life balance. It’s also a surefire way to get you on your feet in living the good life!
3. Kelly Lack
Follow @kellyalack if you’d want to see how beautiful the world is. As cliché as it sounds, that’s exactly what Kelly Lack brings her audience. With a taste of class and light-hearted travels, you’ll find it easier to cope up with the hustle and bustle of urban life.
Her account got tons of enticing photos from her recent journeys (especially those on the West Coast!). It lets you realize how we should live life — the worry-free way.
4. Gigi Hopkins
You can easily get lost in a new city while spending your holidays. But not when you’re following Gigi Hopkins. Gigi left her office job to live out her passion — which is to travel. Check out @_itsbeautifulhere and you’ll find a city guide that’s free of charge.
From Upstate New York’s urban jungle. To the ravaging waves in Australia’s Orpheus Island, you’ll be enticed to start your next backpack adventure ASAP. Her lifestyle shows that life isn’t always about money. Sometimes, it’s also about the experiences you make.
5. Yuwei Zhangzou
If you’re into fashion and the latest chic trends, then @yuyuzhangzhou is for you. Yuwei Zhangzhou is a haven for all-things Gucci, Stella McCartney; you name it! This classy Hong Kong chick spices up your day with her unending barrage of stunning poses and sassy life hacks. You’ll surely get doses of positive energy from her!
6. Tommy Lei
Then there’s Tommy Lei who’s set to revolutionize the fashion industry in one way or another. Check out @mybelonging, and you’ll be surprised to know that there’s such a thing as “unisex men’s wear.” As odd as it sounds, it’s a fresh and innovative way to give us a breath of fresh air. Plus you’ll see Hong Kong’s dazzling urban landscape!
7. Dr. Cat Begovic
Who says that being a mom and a sizzling chick can’t go together well? Check out @beautybydrcat, and you’ll see how Dr. Cat Begovic has a perfect balance of these two. Aside from that, she’s also a certified plastic surgeon, publisher, and entrepreneur.
So if you’d want to be inspired to stay fit, beautiful, and empowered, then her account is the best place to go. Just be prepared to see flabs of fat being tucked away from her patients.
8. Reese Blutstein
For all the vintage-loving geeks out there, feel free to visit @double3xposure. Reese Blutstein gives you a nostalgic feeling of how the bustling 70’s dealt with fashion. It’s just like going back in time to see how life (and OOTDs) was simple and pure back then.
9. Murad and Nataly Osmann
The couple hand-holding pose is now everywhere thanks to Murad and Nataly Osmann. They’re the original minds behind it! Head to @muradosmann and @natalyaosmann if you’re into travel, fashion, and romance. Indeed, a couple who travels together stays together. Take that with a grain of salt, will you?
Traveling around the world with luscious foods and delightful flowers sounds superficial. But not when you’ve visited @polabur. This Russian blonde sure knows how to live the good life while traveling around the globe. You’ll be hooked to her lifestyle once you see her breathtaking journeys and sumptuous delights.
Following and interacting with the right people on Instagram is important if you want to be well-known. And it’s not just about making random connections, but it’s also about targeting the right people. Identifying and following the right influencers can help to inspire new content and help to keep a pulse on what’s happening in the world that you’re trying to target.
You may also want to pair following these influencers with a nifty Instagram marketing tool to boost your engagement efforts. This will make it easier for you to manage your account and interact with users, driving qualified traffic back to your page. Till then, keep following and liking and surrounding yourself with the perfect influencers for you and your brand.