If we go by the definition a blog
“A website on which an individual or group of users record opinion, information etc. on a regular basis”
What is the value in blogging for a business? The opinion and information about a business should be hosted on a website. That’s why if you’re an entrepreneur you need to create a business website. The blog comes in addition. Here are a few reasons why you need to start blogging to make your business prosper.
Communicate Different Opinions and Information about your Business
The will serve as a platform to communicate a different type of opinion and information. The reasons for the explosive popularity and growth in blogs are that they made sharing thoughts and ideas easier than ever before. Now that you understand the importance of why you should have a blog for your business to represent your presence online let me tell you my Platform of choice. Ning is the best platform I have ever used for my social platform creation.
Ning makes it really easy for you to create your blog from scratch. It is known as world’s largest SaaS platform for creating social networking websites. It is a solid and convenient platform for creating a website, blog or network where you can publish your news updates, videos, pictures, articles, discuss topics in the forum. Ning makes it really easy for you to manage your thousands of followers. They can all interact and continue to grow your network. Ning enables you to serve your community and business in the best way possible.
Unlimited Traffic from Search Engines
Think about that one friend that most of us have if you tell them something they will go out and they will tell everybody that’s the way a blog works. There is something called pinging, and what happens is every time you create a new blog or update a blog that you have already created your blog pings these online directories. It pings that you have new information and content and these directories are used by the major search engines to return results when somebody does a search. So, you can see how that works. If you have an updated blog your business will get unlimited continuous traffic from different search engines.
Increase your SEO/ SERP with Blogging
According to Huffington Blogging is huge for your business when it comes to search engine optimization and SERP. All search engines including Google will rank websites that are putting out content with relevant keywords. Every business can have a web site for business but a blog is an extra step to increase your SEO.
So, if you just get the best website builder for small business and put up a website without a blog your website and keywords will kind of just dwindle and die. If you don’t have Blog and content google won’t even care if you have keywords on your site. Whereas if you are consistently putting out content Google is consistently having to index your website for new keywords
Blogging Increases Your Relevance and Professionalism
Creating a website for your business is necessary for any business if they want to service these days. But in addition to the website blog will make your website look more professional and relevant. So, if someone comes to your website and there is not any current content or it’s been a few months since you last blogged. You’re going to look less serious and professional about your business. If you’re blogging continuously as a whole you’re increasing your ability to be seen as an expert.
Blogging Will Help Grow Your Email List
Your business doesn’t need just a random, you need to be doing it strategically. Not just posting latest wedding you photographed or what’s new at your store but writing blogs that appeal to your audience. If your readers will like your content you will give them a reason to opt in to your email list. We all know that the business profit is in the list so if you are consistently blogging you will grow your email list and then eventually your profit.
This all kind of works together with blogging you are increasing your SEO, traffic, profit and brand value. Your blog can be a super valuable tool for your business. Every single business can earn more money by having a consistently relevant and strategic blog strategy included in their business plan.
Blogging is more than getting backlinks from high authority websites this is such a micro-publishing platform that can change your business drastically. According to the experts, it is the best marketing tool by an order of magnitude your business can ever has. You’re the expert in your business, you know your market, you know your clients and that’s all you really need for blogging. Your business has a voice, find that voice and put it out there so, everyone else can hear what you have to say about your business!