Instagram is all of the buzz lately. Not only is it one of the hottest social networks in the world today, it’s also pulling a lot of attention and usage away from other platforms like Snapchat, Twitter, and even Facebook. With everyone now being attached at the hip to their mobile devices and having less of an attention span than ever before, Instagram has quickly become a social platform that not only everyone fell in love with — but one that continues to grow in size, reach, and usage daily.
While most people are already active with an Instagram account of their own, it’s the celebrities who are using the platform to connect with their millions of loyal fans and followers around the world. At the same time, big name Instagram accounts are also raking in the money while posting fabulous selfies and daily shots of whatever might be going on in their lives. No matter what’s going on in the world today, you can click open your Instagram app and see how some of the most popular celebrities in the world are updating the rest of the world with what’s going on in their daily lives.
While every social account will start off at ZERO followers, there are several methods to help increase your daily reach and how many users decide to follow your account. One of the best working methods is to always make sure you are posting the best quality of pictures to your account — and using the right #hashtags is a must! These are actually all of the same methods being used and preached by Instagram marketing service, The Millenial Marketers, to all of their customers who are looking to build up a loyal social following of their own.
With so many different Instagram followers to choose from, it’s important to make a great first impression with your updates and images, otherwise, you might miss out on a new follower or brand advocate. The same holds true for anyone currently using Instagram as a platform for getting their voice out there and trying to build a following. However, there are a few niche markets where visuals will simply tell a better story and impact your social reach and branding more than others.
If becoming an influencer on social media or within your own niche market is something that is of interest to you, I highly recommend you take a look at this influencer marketing strategy course available on Udemy. It covers all of the basics of what you need to know about growing a following on social media and how to build out a loyal following of your own. You will also see examples of what’s working for other individuals and brand experts today.
The Importance of Great Visuals and Hashtags on Instagram
This is something we are actively seeing across a wide range of industries — especially those reliant on just images versus text and article content. If you were to search Instagram for hashtags like #fitness, #quotes, #inspiration, #love and #money, you will come across thousands of accounts that are publishing visual content just to attract and relate to these audiences. With the search feature and hashtags being one of the main ways to find new accounts and content on Instagram, this is a must if you want to find success on the platform as well.
However, don’t think that you need to be a celebrity or a huge Fortune 500 company to achieve a massive following on Instagram. For example, in the world of fashion on Instagram, hundreds of users already have millions of followers to their accounts, while still being individual fashionistas, entrepreneurs or independent bloggers. The same is true for faceless Instagram accounts where inspirational quotes and beautiful locations around the world are posted every day.
A perfect example of this can be seen with Maria Helena Bordon, who is a well-known model, fashionista, and stylist, as well as a world traveler — however, she is also a name you probably have never heard of. But when it comes to Instagram, this is her platform and way to connect with the world. As you can see from the screenshot above, Maria now has over 1 million fans on Instagram who not only follow her every move and social update, they are also helping to grow her online brand power, blog, and business in the process.
Again, this all goes back to one common denominator across the most popular accounts on Instagram — which is providing the best visuals possible.
Top Celebrities to Follow on Instagram in 2017
This is also something that can make or break a celebrity’s social following as well. While it might seem like a quick snap of a photo and posting to Instagram is all it takes to find success, it’s actually much more. If you were to take a look at the most popular celebrities on Instagram, it’s likely that most of their social updates and images are pre-planned, thought out, professional or even set up and approved by their PR and media teams. After all… this is a business for them at the end of the day.
If the thought of a million followers on Instagram gets you excited, you are really going to enjoy this next section, which highlights some of the most popular celebrity accounts on Twitter. This is where you will see the true potential and reach the social platform has. For this, we simply need to take a look at a recent article that was published by Marie Claire on the most popular celebrities on the social platform today. Many of the names you will recognize, as they are similar names that have dominated the likes of Twitter and Facebook over the years.
- Selena Gomez: 117 million followers
- Ariana Grande: 103 million followers
- Taylor Swift: 100 million followers
- Beyonce: 99.7 million followers
- Kim Kardashian: 98.1 million followers
- Cristiano Ronaldo: 97.8 million followers
- Kylie Jenner: 91.8 million followers
- Justin Bieber: 84.5 million followers
- Dwayne “The Rock” Johnson: 83.4 million followers
- Kendall Jenner: 78.7 million followers
With Selena Gomez leading the way at nearly 120 million Instagram followers and almost seven celebrities in total breaking the 100 million mark, Instagram right now is the place to be. As we’ve seen on Twitter and Facebook in the past, female celebrities continue to lead the way when it comes to increasing reach and follower numbers. While some Instagram users struggle to gain a thousand followers in total celebrities are gaining that many followers by the hour!
How to Grow Your Following on Instagram
Instagram is one of the hottest social networks in the world right now and it’s completely focused on visual content and marketing. At the same time, it’s also become one of the most effective ways to advertise a business online (don’t forget, Instagram is owned by Facebook). No matter if you are a personal brand, a blogger who is just starting out, or even a local business looking to increase your reach and get hip with younger audiences, this is the social platform and place to be.