In the last five years, small businesses have increased spending on websites and online marketing or one simple reason. Exposure. Customer growth has been shown to correlate to great SEO and online marketing directly. The return on investments (ROI) is significantly higher with online marketing than it is with traditional print and mailer marketing.
But success doesn’t just happen when you put up a website and start posting on social media. You need traffic to convert into sales and leads. The need for traffic to get your business off the ground is the primary reason you should put your initial focus into online marketing and traffic engines.
When it comes to getting traffic to your website, it’s important that you don’t put all your eggs in one basket. That is to say, don’t depend on one outlet to drive all of the traffic back to your website. It’s worth seeking the advice from experts in online marketing services and invest in their recommendations.
Before diving into the world of online marketing and web traffic, consider where the traffic can come from so you know where you are prepared to ask your marketing service questions before committing.
There are four main types of traffic generation.
1. Organic SEO
No matter how your prospective clients search, SEO is what will determine how you rank against competitors. To get strong SEO, you have to be willing to invest time and money before it will produce results. Hitting this part of traffic hard is how you will get continual organic growth. It’s the most effective solution long-term. But you can’t depend on SEO alone.
2. Social Media
Don’t confuse this with paid social advertising. An effective social media strategy can help your business get more traffic and grow. The key is to find content that engages your target audience to follow, participate, and click through. The bigger your audience gets, the more it will grow. SEO is also linked to social media. That means a strong social media presence will bring your business up in search engines as well. The key to successful marketing on social networks, such as YouTube or Facebook, is to make it work for you and not the other way around.
3. Content Marketing
According to HubSpot, content marketing through blog posts is the perfect place to start. Using this method can increase visits from 55% and up, all through organic searching, social media shares, and inbound linking. The idea is to get people reading your content, and the content helps convince them that they should either a) trust you, or b) buy your products. But you have to do it without pitching a sale. Just tell them honestly about what you’re offering.
4. Paid Traffic
Paid traffic comes in a variety of options. There are the PPC/CPC ads, such as Google AdWords. Social media offers paid advertising that has a remarkably high ROI. Paying for traffic can help your business get in front of the right target audience more effectively than SEO, but the two should still work together for best results. Another benefit of paying for traffic is that you get back data to show what works and what doesn’t. The more you use the data, the more refined your process becomes.
The more refined it becomes, the more you will convert leads into sales. If you want your online marketing to be a success, you need to understand one of the most important factors in the process. Once you get the traffic to your site, you need to convert it to leads that can later convert into sales.
The internet is swimming in information. Without these four key points, you won’t get the traffic your business needs. Without the traffic, you won’t convert sales leads.