The importance of brand engagement – how your blog can help

In the world of commerce, brand is important. You only need to take a look at some of the big companies to see just how important it is. For example, McDonald’s has worked hard over recent years, to develop a reputation as a healthier place to eat. Given the negative headlines around childhood obesity, it had to do something in order to change public perception.

It does not matter how big your business or organisation is, you still need to develop a positive brand impression, just as McDonald’s has worked to do. What you may not realise is that you have an important tool to help you do this, right at your fingertips. If you know how, you can use your blog to enhance the impression of your brand.

Here are some tips on how you can make this happen.

Think about the relevance of the content

You can use data collected from your website to provide you with information about what your customers are interested in. If you do not have access to the information you need it’s worth speaking to experts in ecommerce web design at QuikClicks. They can work with you to ensure you are gathering the right information, so that you know more about who your customers are.

Once you have this information, you need to develop blog posts about subjects that will keep your customers engaged. You may want to provide your take on a story in your industry, or provide useful “how to” articles that cover the use of some of your products. You need to show anyone who reads your blog what your brand has to offer; knowledge, reliability and community awareness are examples of some positives you may want to convey.

Why stories work better than straight facts and figures

Overall, if you present people with a story they can relate to, it has more impact than just listing an array of information. Let’s take McDonald’s as an example, and imagine you are writing a blog for them. You may want to include a piece about children’s birthday party ideas. You could feature a trip to McDonald’s and include dietary details of healthy options in the overall story, Doing this helps people relate to how the brand can have a positive effect on their own lives.

Tell people about your community engagement

The corporate world is embracing community engagement more and more, whether it applies to the global community or local neighbourhoods. Even if your business is relatively small you should embrace the opportunity to become involved. Sticking with the dietary theme, you may be giving free classes at a local school, talking about how to eat healthily.

This is just an example; you should choose an aspect of community involvement that best fits with your brand. Once you are involved, you need to use your blog to talk about this involvement. Doing this helps people to relate to you, as you present a human face to the world.

Creating a blog for your business is one of the most effective ways of getting people to engage with your brand, and creating a positive impression. You just need to ensure that you create the right blog posts. The tips we have provided should help you to make this happen.


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