Instagram fashion bloggers have become pretty much a staple of our modern-day pop culture landscape, most specially when it comes to fashion. The couture-minded among us follow our favorite fashionista’s every pose, every pout, every new “lewk” and #OOTD.
However, through the glitz and glamour of this fresh, hot niche carved into the side of cyberspace, other people in the fashion institution aren’t so wild about what these “social media influencers” are doing to the face of fashion.
Sally Singer, Vogue‘s creative director, had a number of curt remarks in her editor’s piece about Milan’s Fashion Week, aimed towards fashion bloggers who preened and posed for the cameras, with an hourly new look more radical and outrageous than the last. “Note to bloggers who change head-to-toe, paid-to-wear outfits every hour: Please stop. Find another business. You are heralding the death of style.”
Alessandra Codinha, Vogue.com fashion news editor, had spicier words to sling in fashion bloggers’ directions, calling their behavior during fashion week “embarrassing” and “funny”.
“Rather than a celebration of any actual style, it seems to be all about turning up, looking ridiculous, posing, twitching in your seat as you check your social media feeds, fleeing, changing, repeating,” she writes.
However, it’s worth noting that this behavior has mostly nothing to do with fashion, and a whole lot to do with business.
Images courtesy of MabelAmber and ElanUSA
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