Letting Small Businesses In On The New World of Video

People love watching videos. In fact, watching videos has recently become the most popular online activity. From drunk people to furry animals, we seem to just really enjoy seeing and hearing moving things.

People are now spending more time watching digital videos than they do on social media. According to eMarketer, as of 2015, users are spending an average of 1 hour 55 minutes with digital video each day, compared to 1 hour 44 minutes on social networks.

In an interview with FastCo, Mark Zuckerberg said, “Most of the content 10 years ago was text, and then photos, and now it’s quickly becoming videos. I just think that we’re going to be in a world a few years from now where the vast majority of the content that people consume online will be video.”

Now that online video is such a vital communication tool, more and more big businesses are realizing video is the most effective form of advertising. The only thing is, it’s expensive and complicated to get a good quality video, so yet again smaller businesses will miss out and the bigger ones will dominate the market, disproportionately favoring the already wealthy.



There are some wise people out there, however, who have foreseen this situation and they’re not happy with the way it’s going.

Online video creation platform Shakr is one example that wants to make it easier and more affordable to create high-quality videos. Shakr is motivated by its belief that we should all be able to create awesome, professional-looking videos, not just the rich and powerful.

According to a 2015 Adobe report, 38 percent of people will stop engaging with content if it’s unattractive in layout or imagery. With Shakr, small businesses can create attractive, stylish videos to suit their company drawing in new viewers from all directions.

Users of the platform can choose from a range of high-quality video designs made by professional designers, drag-and-drop photos and video clips and edit the text to their taste. The step-by-step tutorial will guide you through meaning no previous video making knowledge is required.

Agencies, freelancers, small businesses and individuals can make professional videos for a fraction of the cost. Shakr plans are available to SMEs and marketers from as low as $49 USD per month. In just 5 to 10 minutes, creators will be sent their video ready to be shared on social media or their website to help their business grow.

Also read: The trouble with crowd-funding

Nic Waddell


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