We are obsessed with social media and obviously we aren’t the only ones. With millions of users sharing their lives on various channels from Facebook and Twitter to Instagram and Snapchat, many of us are dreaming on how to turn that social media obsession and turn it into a lucrative career. While it may sound like a daydream to some, career experts say it is possible and several people have done it.
Jobs like social media manager or marketer have become commonplace in the job market. Businesses are starting to realize that having a strong social media presence results in more profit, so they are willing to hire someone to build that presence. In fact, the companies that have an employee specifically delegated to running social media not only have a bigger fan base, but also more profits.
For example, Wisebread explains about the popularity of social media specialists:
“Social media specialists are responsible for maintaining all of a company’s social media platforms, interacting with potential customers online, crafting a social media strategy to attract more customers or clients, and analyzing social media data metrics. According to PayScale, median salary for social media specialists is $40,821.”
With the job market for these social media specialist positions expected to continue to expand, the opportunities will be endless. Whether you choose a traditional 9 to 5 position or utilize on-demand work platforms, you can turn those likes into a paycheck. Of course, before you submit your resume there are some things you need to know.
Career experts say there are certain skills you need to possess to be successful in this industry. Obviously, you need to be extremely creative. This field is very competitive. After all, thousands of companies are fighting for your online attention and it is battle for eyeballs. Muse has some great advice for those looking to stand out from the crowd:
“To stand out in the crowd, you need to have the ability to create a powerful visual brand across all your social channels, and you need to have a posting strategy that includes a variety of creative and eclectic content, including images, videos, ebooks, promotions, and landing pages. The more diverse your content portfolio is, the better chance you have of being a successful social media manager.”
You might know how to get the likes and retweets, but to turn it into a career you need to be familiar with how social media works. Know the features of each platform. You would surprised at the small factors that can make a huge difference in how a status, tweet or post is received by your audience.
Maybe you love the idea of a social media-centric career, but don’t have the time, want or credentials for a full-time corporate job. Perhaps, you just aren’t a fan of a regular 9 to 5 job. There are still plenty of opportunities to turn your love of social media into money in your pocket.
Several reputable on-demand work platforms offer small jobs to help create or maintain social media content for businesses, organizations and individuals. These platforms provide a variety of tasks, so you can choose which ones you feel comfortable with completing. Also, when doing on-demand work, the individual is able to decide how much or little work to take on. This means that the earning potential is unlimited. So, don’t be afraid to show off those social media skills!