Things are tense for Twitter right now. The social media giant just lost a vital member of their public relations team. Natalie Kerris was hired on just six months ago to head Twitter PR, but now she has chosen to leave the company. Kerris was supposed to be the company’s savior. With more than 14 years of experience at Apple, Kerris brought expertise to Twitter, but it was short-lived.
She was hired in the midst of many changes. The company hoped she would use her experience to reshape the company, but it didn’t seem to work out. Her leave comes right after the company announced more quarter losses. Leslie Berland, Twitter’s chief marketing officer, will now lead PR and marketing.
Twitter has been struggling as it looks to bring in new users, as it competes against Snapchat and other popular apps. As its stock price continues to plummet, the company has remained optimistic. It addressed the ordeal in a statement.
“During her time leading communications at Twitter, Natalie helped us share the Twitter story with the world. We are grateful for her energy and enthusiasm and the impact she’s had, even in this short time. We wish her all the best.”