Here’s The Very Best Of The #BeachBodyReady Trolling

The #BeachBodyReady advertising campaign by Protein World got trashed almost immediately with vicious trolling.


#beachbodyready
#beachbodyready

About one year ago, Protein World launched an advertising campaign called #BeachBodyReady, and in no time, people were trashing it. As the summer approaches, people are starting to gear up to get their “beach bodies” and there’s some reminiscing of the billboard that started it all.

Here’s the original billboard with a little fanfare thrown in. People, especially feminists and anybody pushing positive body image are disgusted with this kind of ad and they took to the streets to tell Protein World how they really feel about being #BeachBodyReady. There was even a fun little Twitter battle between Protein World and the socially-minded Twitter users that ended less than happily.

https://tierneyambertyping.tumblr.com/post/118050203633

There was a good deal of graffiti to go along with the #BeachBodyReady billboard. Apparently, the images were plastered all over the London Underground and in a lot of other heavily trafficked areas and this just isn’t the kind of thing that people like to see on their way to work.

https://the-real-body-positive.tumblr.com/post/128485321442/its-not-okay-to-body-shame-women-unless-of

https://teachme-howto-doggie.tumblr.com/post/117375561597/people-have-taken-to-vandalizing-the-ads-in-london

https://reiddesigns.tumblr.com/post/117682765350/noneofyourfuckingbusiness-proteinworld

And then somebody made this and they should probably get an award for it.

https://androlphegax.tumblr.com/post/118280386932

There are also a lot of photoshops that do the original billboard justice.

https://weareallbeachbodyready.tumblr.com/post/117323229346/polite-yet-firm

This one has got to be one of our favorites, who ever came up with the idea of using a post-it to get their point across made a wise decision.

https://weareallbeachbodyready.tumblr.com/post/117258032431/post-its-are-fun

https://inderdeepgill.com/post/120606688390/by-mtwthrl

https://elfboi.tumblr.com/post/118547174041/luisaomielan

https://weareallbeachbodyready.tumblr.com/post/117257662721

Featured Image: [Tumblr/OhItsTheWierdAndTheWild]

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Alex

Alex lives on the eastern coast of the United States. He's a surfer and blogger, you can catch up with him on Twitter.

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