IHOP, you know how much we love you. Your pancakes are one of the things we dream of in the morning, and your bacon and eggs and hash browns and coffee make up the breakfast of champions. So why, oh why, would even do this to us?
Back in 2014, IHOP felt it was high time their Twitter PR person started using a brand new, all-hip voice to better reach out to a new generation of pancake lovers.
Pancakes on fleek.
— IHOP (@IHOP) October 21, 2014
Believe us, the move was so good, it had fans craving for more. and you have to admit it, their pictures are just giving us life over here.
Pancakes, you look good, won't you back that stack up.
— IHOP (@IHOP) October 7, 2014
Is it worth it, let me work it. I put my fork down, flip it and reverse it. pic.twitter.com/5IoqsqoqUA
— IHOP (@IHOP) October 8, 2014
DEEZ are NUTS pic.twitter.com/eqfq1gFm01
— IHOP (@IHOP) October 9, 2015
Problem is, whoever was handling IHOP’s Twitter account just took it waaaay too far.
— Andrew Husband (@AndrewHusband) October 18, 2015
Turns out this was not the first time IHOP had tweeted something euphemistically sexist. Check out the timestamp photo on the left:
— Katie Mack (@AstroKatie) October 18, 2015
Twitter users expressed their disapproval.
@IHOP my son follow this account, this is ridiculous
— mike (@FARTDAUGHTER) October 18, 2015
Others responded with jibes and bemusement.
What th– ?!? https://t.co/VCdcbEqymi
— Jake Tapper (@jaketapper) October 18, 2015
Something is going on with IHOP on Twitter and I hope I never find out what it is
— Judd Legum (@JuddLegum) October 18, 2015
.@IHOP I like my breakfast fertile, submissive to man's God-given authority, lush, and available 24 hours per day. Please advise.
— Old Hoss Radbourn (@OldHossRadbourn) October 18, 2015
IHOP acted swiftly, took down the offending tweet, and issued an apology.
Earlier today we tweeted something dumb and immature that does not reflect what IHOP stands for. We're sorry.
— IHOP (@IHOP) October 19, 2015
People are sick and tired of sexism online. Even if you’re trying to sell a product, it’s just gotta stop: 60% of young people agree that posting a sexist comment online, even if you’re just kidding” is just really low.