A campaign in Hong Kong is introducing a new form of ‘selfies’ all for a good cause. A Hong Kong startup called PhatRace is urging people to snap ‘earfies’, a snapshot of their ear and upload it to Instagram. Strange, right? Once you hear why, you’ll understand.
According to PhatRace, half of Hong Kong’s elderly citizens are suffering from hearing loss. 25 percent of the elderly citizens live in poverty, making it impossible to buy hearing aids. So, PhatRace began this campaign to raise awareness and money to help these citizens overcome this severe disability.
Instagram is being flooded with ‘earfies’, many of them from Hong Kong celebrities, such as pop star G.E.M., actor Leung Lit Wai and actress Chan Man Chi.
How can you get in on the action? All you have to do is upload your earfie with #canyouhearus. Also include a link to PhatRace’s website. The link will lead people to a place to donate to the charity.
The campaign is already being compared to the ALS ice bucket challenge.
So, what are you waiting for? Go snap some ‘earfies’.