Steven Spielberg and Paramount Pictures made sure that Twitter users were the first people to see a preview of the new film, Super 8. Now, in a unique publicity stunt, Paramount is giving Twitter users the opportunity to be the first people to see the actual movie.
The sneak peak screening will be shown at 325 theaters around the county (some with free popcorn). Super 8 will have its official launch on June 10th, when it will be released on more than 3000 screens.
Paramount Vice Chairman Rob Moore, who developed the marketing strategy in conjunction with director J.J. Abrams, said:
“Some have criticized us for keeping certain elements of the movie under wraps. Fortunately, we are in a position where we can afford to take risks that allow us to protect the surprises of the movie.”
Here’s the Super 8 trailer.
If you like it, spread the word with #Super8Secret. You can get tickets here.