#UpForWhatever. That’s the message Bud Light wants to promote with their newly designed cans. Recent commercials feature drinkers of the beer that are ‘up for anything.’ From a life-size game of Pac-Man to a pirate-theme backyard transformation, Bud Light wants to make life a little more spontaneous and fun. But, it seems their latest motto has some people criticizing the popular beer.
“The perfect beer for removing ‘No’ from your vocabulary for the night.” has been printed on many cans and was meant as a light hearted way of promoting the Up For Whatever campaign. Unfortunately, many have taken offense and says the message condones rape.
Bud Light immediately pulled all containers with the aforementioned labels. The company released a statement regarding the controversy.
“The Bud Light Up for Whatever campaign, now in its second year, has inspired millions of consumers to engage with our brand in a positive and light-hearted way. In this spirit, we created more than 140 different scroll messages intended to encourage brand engagement. It’s clear that this particular message missed the mark, and we regret it. We would never condone disrespectful or irresponsible behavior. As a result, we have immediately ceased production of this message on all bottles.”