“Tinder” co-founder Whitney Wolfe Creates “Feminist Tinder”


Tinder

Tinder, everyone’s favorite matchmaking app/ part game/ hottie scoper has just met its feminist match.

Meet Bumble, the newest matchmaking app where ladies go first.

On Bumble, ladies get to send the message first to their matches. If the woman doesn’t initiate a conversation with the next 24 hours, the connection disappears forever. It works just the same for same-sex connections — no “Hi” in 24 hours, bye-bye match. No more dead-end matches, no more awkward conversations. If things in your life get too crazy, and you need to hang on to that connection for just one more day? No problem — Bumble will let you extend for another 24 hours, but for just 24 hours more. Best not to waste precious time.

Tinder

Whitnet Wolfe, co-founder of Tinder, left the company January of this year, and filed a very public sexual harassment and discrimination suit against her former company. After a few months, she dreamed up Bumble as her way of returning to the dating app scene to create a kinder, safer environment for ladies, particularly young ones, looking to test the relationship waters. Originally she had planned to create an app similar to Instagram, but Andrey Andreev, founder and CEO of Badoo, encouraged her to come back and make matchmaking apps again.

“I wanted to start a social platform app that would encourage kindness among a younger demographic of women, more of the junior high or high school set,” she shares in an interview with Racked. “It’s such an impressionable age for girls, and it’s a time they’re likely to be affected negatively by bullying. The original goal was to make something similar to Snapchat or Instagram where you could only talk to one another in kindness, whether it’s through emojis or pre-approved comments.”

Good on you, Whitney! You make us proud.

Bumble is now available for download from iTunes.

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Jonette

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