Facebook played a big part in helping millions share their thoughts, opinions, and who they actually voted for this election cycle. The social media giant has released new data that shows voter turnout by users was based on a number of different factors.
Women far exceeded men when it came to talking or interacting about voting, with double (or more in some cases) commenting, liking, posting status updates, and actually voting. Men typically hovered around the 30 percent mark while women exceeded the 60 percent mark in every category.
Looking at political affiliation, Facebook users who are democrats were found to vote more than, to no surprise, those who were “apathetics” or “hated politics,” who were found to have a much less turnout at the polls. Republicans and Independents hovered around 15 percent, and liberals were at the very top.
When it came to turnout by age, democrats between the ages of 18 to 29 were at the number one spot with those considered Moderate or Republican close behind. From the ages of 30 to 65, Facebook saw a continual decrease across all political affiliations, although it’s safe to say that not too many seniors would go to Facebook to talk about voting at the polls.
Mobile was an important part of the equation, with voters ages 20 to 30 sharing that they voted or checking in at a polling place. As with the turnout by age, as the ages increased so did turnout via mobile.
Turnout based on liking a celebrity wasn’t too surprising. Here were the top 10:
- Michelle Obama
- Paul Ryan
- Barack Obama
- Jamie Foxx
- George Takei
- Flo of Progressive Insurance
- Glenn Beck
- Maya Angelou
- Taraji P. Henson
- Will Smith
For a complete look at this Facebook study, including all the graphs that accompany it, you can go here.