General Mills is bringing back French Toast Crunch.
— General Mills (@GeneralMills) December 5, 2014
USA Today reports that the popular cereal hasn’t been available in the United States since 2006. The company has received numerous requests over the years to bring the cereal back to store shelves and today they answered that call.
— General Mills (@GeneralMills) December 8, 2014
The news rocked the Twitterverse. Hashtags like #FrenchToastCrunchIsBack started trending almost immediately after General Mills’ announcement.
Waylon Good, a marketing manager at General Mills, said: “We have been overwhelmed by the consumer conversations, requests and passion for the cereal to come back.”
Omg yes they’re bringing back French toast crunch #FrenchToastCrunchIsBack
— Greg Lambert (@GregoryConnor) December 8, 2014
— Mara Wolfe (@mara_wolfe) December 8, 2014
— Stephen Poore (@StephenPoore804) December 8, 2014
— The Todd Show (@thetoddshow) December 8, 2014