Amazon’s Fire Phone didn’t exactly fly off the shelves when it was released. But maybe this sale will help. The online giant is now selling unlocked Fire Phones for $199. Oh, and they’re also including a year of Prime Membership (a $99 value).
The Next Web reports that the price of a Fire Phone with no contract was originally set at $650. After the phone failed to meet sales expectations, Amazon decided to start slashing prices.
The company reportedly has about $83 million worth of Fire Phones waiting to be sold. The new sale could help Amazon recoup some of those losses.
The Amazon Fire Phone isn’t a bad phone. It’s hardware puts it on the same line as the Moto G and it comes with Amazon specific services like the “Mayday” button, Firefly, and Dynamic Perspective. With Prime, the phone also includes a growing media library that currently includes “tens of thousands” of movies and “unlimited streaming” from Amazon’s music library.
Of course, there’s a big trade off. The Fire is an android device but it doesn’t include Google services. The phone was also released with a pretty high price tag for what it was offering.
Amazon executive David Limp said: “I think people come to expect a great value, and we sort of mismatched expectations.”
That might not matter to some people but it was enough to turn the Fire Phone into a flop. But Amazon may be able to resurrect it’s bid into the mobile market with this new, Amazon Prime included, deal.