‘Avengers: Age of Ultron’ Trailer Leaks, Immediately Goes Viral


Yesterday, Marvel Studios made the announcement that the much-anticipated first trailer for next April’s Avengers: Age of Ultron would premiere immediately after next week’s episode of Agents of S.H.I.E.L.D. on ABC. However, that was not to be the case, as within hours the trailer had been anonymously leaked to the internet and viewed by millions.

The studio did the only sensible thing; release the trailer officially and post a snarky tweet via their official Twitter account blaming in-universe bad guys Hydra for the leak. What could have been a major headache turned into a resounding success as Twitter, Facebook and the rest of the internet burst into a frenzied discussion of the trailer—the official release of the trailer alone has already racked up more than 6 million views on YouTube, despite only having been available for a matter of hours.

It’s a testament to how the industry’s relationship with the internet has changed over the past few years. Once, this sort of leak would have prompted an attempt to pull the clip from the web—but, as anyone familiar with the ‘Streisand Effect’ will know, that just isn’t possible in the information age. Of course, it’s still a little bit of a missed opportunity for the company. There’s no doubt that the trailer was intended to reintroduce audiences to the struggling Agents of S.H.I.E.L.D. show, which now has less of a reason for lapsed viewers to tune in.

Nevertheless, with six months to go until the movie hits cinemas, positive reaction to the trailer across social media is a huge boon for Marvel Studios. The first Avengers movie grossed more than $1.5 billion worldwide, a figure that Age of Ultron will be looking to top. Here’s some of what Twitter had to say about the trailer.

https://twitter.com/Emily_Gr/status/525223299421581312

Yep, it seems like people liked it. One particular element of the trailer that was highly praised was its creepy use of Pinocchio ditty ‘I’ve Got No Strings’ as its soundtrack. With puppets and their puppetmasters would seem to be a big part of the plot of Age of Ultron — not to mention Marvel being owned by Disney — it’s a very apt choice.

https://twitter.com/misterpatches/status/525057957071843328

https://twitter.com/MildlyAmused/status/525065976195600384

James Spader’s voice performance as big bad robot Ultron was also given high praise. Spader is spine-tingling — a million miles away from his recent turn as ‘Robert California’ in The Office. While Ultron isn’t perhaps the most recognizable villain for most audiences, it’s very likely that his depiction in this film will turn him into an iconic character, just like the previous Avengers movie did for the Marvel Comics take on Norse god Loki.

https://twitter.com/Jamushroom/status/525240236184715264

Avengers: Age of Ultron is set for a cinema release in North America on May 1, 2015.

What do you think of the Age of Ultron trailer? Is James Spader believable as a murderous robot? Make your thoughts known in the comments section below, or let us know on Twitter via @SocialNewsDaily.


Brad Jones

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