Remember crispy M&M’s? Mars is planning on bringing the popular candy back to the United States this January.
Buzzfeed reports that social media played a big part in the decision. Seth Klugherz, the senior director of M&M’s Chocolate Candies, said that he has been asked “nearly daily” to bring Crispy M&M’s back since the candy disappeared from store shelves in the United States back in 2005.
Klugherz said: “(Calls to bring back Crispy M&M’s are “coming in the form of Facebook posts, they’re coming in the form of calls to our customer service hotline, petitions — which, I didn’t know you could petition to have products back — it’s really a very broad-based group.”
It looks like Mars is making the decision. Twitter has been rejoicing all morning about the return of M&M Crispy.
— 90.3 AMP (@ampcalgary) October 2, 2014
Crispy M&M’s are coming back so I guess you CAN always get what you want, Mick Jagger.
— Bustle (@bustle) October 2, 2014
Crispy M&M’s are coming back. What a day to be alive
— Julie Teller (@julieeeteller) October 2, 2014
CRISPY M&M’s ARE COMING BACK I’VE NEVER BEEN SO HAPPY ABOUT A CANDY I’M CRYING
— مريم (@xitsMariambishx) October 2, 2014
Mars never stopped producing Crispy M&M’s. The candy has been available in countries like Germany and Austria for the last decade but it hasn’t been available in the United States for close to a decade.
Mars isn’t the only company reviving one of its classic products. Coca-Cola recently announced that it was bringing Surge back. And if you look at the entertainment industry…. well, you’ve got Dumb And Dumber To, Clerks III, Teenage Mutant Ninja Turtles, and a full length film about the game Tetris.
[Image Via Wikipedia]