Viral marketing is a very tricky game. We all know that company’s jump on viral hashtags in order to get their products in front of more eyes, but some hashtags should be left alone. Like ones that discuss horrifying stories of domestic abuse. Or ones that commemorate the anniversary of 9/11.
Several brands have taken to Twitter today to use hashtags like #Remember911, #911Anniversary, or #NeverForget911. And some companies posted very tasteful messages. Others, like Yucatan Guacamole, basically turned the twin towers into a giant billboard.
— Yucatan Guacamole (@yucatanguac) September 11, 2014
Or this product placement from Weber Grill.
ADT put their mark all over this photo.
— ADT (@ADTstaysafe) September 11, 2013
Now, it’s kind of a double edged sword for brands. These companies should be allowed to show patriotism but at the same time, it’s kind of disgusting use 9/11 to plug a product. For instance… Are you kidding me Beanie Babies?!
— Miles Kahn (@mileskahn) September 11, 2014
What do you think? Does it anger you to see brands using 9/11 hashtags?