#Remember911: Brands Use Hashtag To Plug Products


Viral marketing is a very tricky game. We all know that company’s jump on viral hashtags in order to get their products in front of more eyes, but some hashtags should be left alone. Like ones that discuss horrifying stories of domestic abuse. Or ones that commemorate the anniversary of 9/11.

Several brands have taken to Twitter today to use hashtags like #Remember911, #911Anniversary, or #NeverForget911. And some companies posted very tasteful messages. Others, like Yucatan Guacamole, basically turned the twin towers into a giant billboard.

Or this product placement from Weber Grill.

ADT put their mark all over this photo.

Now, it’s kind of a double edged sword for brands. These companies should be allowed to show patriotism but at the same time, it’s kind of disgusting use 9/11 to plug a product. For instance… Are you kidding me Beanie Babies?!

Or Build-A-Bear?!

What do you think? Does it anger you to see brands using 9/11 hashtags?

photo credit: Singing With Light via photopin cc


Dan Evon

Dan Evon was born, raised, and currently lives in Chicago. He is the Editor-In-Chief at Social News Daily. Over the last six years Evon has helped build several web platforms to millions of monthly readers. Dan is an expert is social media platform building and a freelance content consultant specializing in trending, evergreen and news content.

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