Michael Jackson made Twitter history today with the release of his new music video for “A Place With No Name.”
According to Telegraph, this is the first time that a music video has debuted exclusively on Twitter.
It’s time! The first ever premiere of “A Place With No Name” right now on Twitter #MJXSCAPE https://t.co/rRA0KJEBpg
— Michael Jackson (@michaeljackson) August 14, 2014
The video was directed by Samuel Bayer, the man behind Nirvana’s “Smell Like Teen Spirit” video, and uses archival footage from the set of Jackson’s 1992 music video for “In The Closet.”
The late singer recorded “A Place With No Name” back in 1998. It is one of many songs that the Jackson estate plans to release in the coming years. Jackson reportedly recorded enough songs to fill a few posthumous collections.
Producer Rodney Jenkins, who worked on Xscape, told Rolling Stone: “I’m sure there are a few more great things out there and, hopefully, we’ll all have a chance to hear them.”
We’ve already heard one posthumous album from the King of Pop. Michael was released to much fanfare but it didn’t win over many critics.