American Apparel, GAP Criticized Over Hurricane Sandy Trolling [Twitter Reacts]


American Apparel and GAP have earned the ire of Twitter over some Hurricane Sandy trolling. For American Apparel, the “Hurricane Sandy Sale” has garnered Twitter backlash, while an insensitive tweet from GAP regarding the super-storm has received criticism.

American Apparel sent out emails on Monday offering 20% off to customers for the next 36 hours “in case you’re bored during the storm.” The email includes a map of the United States, with the states affected by Hurricane Sandy highlighted in red. The sale is only available in Connecticut, Delaware, Massachusetts, North Carolina, New Jersey, New York, Pennsylvania, Virginia and Maryland, according to the email.

Twitter’s reaction to American Apparel’s “Hurricane Sandy Sale” has been overwhelmingly negative:

GAP’s offensive tweet was removed, but here’s a screencap via Mashable: Here’s GAP’s half-hearted apology tweet:

Twitter users? Not happy:

After the apology:

Looks like there might be a social media marketing manager opening or two at American Apparel and GAP. What do you think of these retailers and their reaction to Hurricane Sandy? An ill-fated attempt to make light of the storm, or completely, unabashedly insensitive?


Dusten Carlson
Dusten has written for web and print and currently spends his time working on his upcoming graphic novel. He is also almost 30 and still has all of his hair.

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