Apple took its iconic logo, famous design, and created a short film that is nothing less than beautiful.
Filmed at last week’s San Francisco Pride Parade on June 29, thousands of Apple employees and their families marched down Market Street showing support for the Lesbian, Gay, Bisexual, and Transgender community.
Coldplay’s “A Sky Full of Stars” plays in the background while viewers see preparation for the parade take place. From rainbow-colored flags, bikes, and shirts with the rainbow-outlined Apple logo with the word “Pride” underneath.
The video continues on showing the significant amount of 5,000 members marching with Apple in the parade. Apple CEO Tim Cook is featured in the video as well, enjoying the event with other employees and friends.
Tim Cook tweeted on the day of the parade the same message this film ends with, “Inclusion Inspires Innovation.”
— Tim Cook (@tim_cook) June 29, 2014
Watch for yourself and share your comments below!
[Photo credit: YouTube]