Disposable wipes company “Dude Wipes” is the big winner from #UFC174 following a rather cheeky product placement.
The company sponsored UFC fighter Tyron Woodley’s shorts with the words “Dude Wipes” plastered across his backside.
The placement has gone viral with Dude Wipes becoming the most popular term on Twitter in the United States Saturday night June 14th.
RT Get him #chosendude #dudewipes lets go ! @ufc @TWooodley pic.twitter.com/DPrmJ0fcAA
— DUDE (@DUDEproducts) June 15, 2014
#dudewipes Best ad placement ever?
— Isaac Sweilem (@buzfunk) June 15, 2014
The product, if you’ve never heard of it before, is basically baby wipes for men. The company was conceived in 2010, and launched in 2012 by founders who had previously used baby wipes while…cleaning up their business.
According to the company, Dude Wipes are flushable, biodegradable, and contain Vitamin E and aloe. As well as being unscented, the wipes can be used to clean up faces, hands, and armpits…as well as you know what.
People loved the advertising placement.
Dude wipes. That is all. #UFC174
— Tommy Toe Hold (@TommyToeHold) June 15, 2014
Definitely going to have to see what the hell "Dude Wipes" are…. Lets all just guess without looking #UFC174
— Nick Newell (@NotoriousNewell) June 15, 2014
'Dude Wipes' is trending. Best $50 those guys ever spent putting it on T-Wood's ass.
— Evan Shoman (@shomanart) June 15, 2014