YouTube is celebrating the Cannes Lions 2014 advertising awards by releasing the 10 most watched video ads in the last 12 months.
According to YouTube, the top 10 ads in the 12 months to April 30 received a total of 620 million views, comprising 924 million minutes watched.
Topping the list is an ad featuring basketball star Kobe Bryant and football star Lionel Messi trying to outselfie each other for Turkish Airlines.
Runner up was (perhaps unsurprisingly) a YouTube ad for itself, which shows a mashup of parodies from talking about YouTube videos in 2013.
Third place is the one you may remember from last year: First Kiss, an ad for fashion bran Wren which saw 20 strangers kissing for the first time.
All 10 ads as follow: