A new McDonald’s Campaign in Sweden is drawing a lot of attention by allowing players to participate in a “digital Pong” game right on their smartphones.
Players of the game literally play for their supper in 30 second games between other passerby’s.
The system works by using a players Smartphone location to determine if they are in the playing area (in sight of the billboard) and then pairing them up against other players. Users enter the game by simply navigating to a specific URL in their mobile phone’s browser.
Before playing users choose what they want to win and then play for that food or drink.
Here’s a video of the technology: