YouTuber Michelle Phan Signs With Endemol Beyond

michelle phan

Prominent YouTuber Michelle Phan has signed a deal with Endemol Beyond.

Endemol Beyond is the online subsidiary of Endemol, the Dutch based but Italian owned media company behind a range of hit shows, including Big Brother.

As part of the deal, Endemol Beyond will build out Phan’s For All Women Network (FAWN), a female focused network with shows about fashion, beauty, health, wellness and culture.

According to a report at Variety, FAWN will become Endemol Beyond’s lifestyle MCN.

Phan is perhaps know as YouTube’s most influential beauty guru, with 6.314 million followers on the Google owned video site at the time of writing.

According to a media release, Phan said:

“As one of the first creators on YouTube, I’ve been fortunate to sit in the front row, witnessing the remarkable evolution of digital media. The experiences and knowledge I’ve been afforded are invaluable and I’m excited to take that skill set, together with Endemol Beyond, to build a reliable, reputable business. I’m ready to mentor new talent under FAWN and work to develop new programming ideas with them. Since 2007, I’ve been deeply committed to creating quality content for my audience, and partnering with Endemol not only gives me the opportunity to develop more premium content, but the ability to tap into the global audience in a bigger way.”

What the company behind Big Brother running a YouTube star says about the current direction of YouTube isn’t clear, but congrats to Phan on the deal none the less.

Duncan Riley


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