Vice Media is about to extended its product house away from its regular hipster friendly content into sports.
The company is preparing to launch a news sports channel this coming Northern Hemisphere summer.
According to a report at Variety:
Vice Sports, to launch in June in time for the 2014 FIFA World Cup, will feature “Vice World of Sports,” covering the intersection of sports and politics, business and culture, such as the NBA’s expansion to markets worldwide and the “world cup of reindeer racing.”
Recent releases from Vice include shows covering tech and music.
The company, continuing to grow helped in part by a deal to have its main show shown on HBO, targets Generation Y and hipsters, and others who like their news with goat sex from South America and the inner working of underground prostitution in former Soviet Republics.
Most recently it has been in the news after one of its journalist was arrested in Ukraine.