Social CRM Sprinklr Raises $40 Million

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Sprinklr helps major Fortune 500 brands manage their relationships across social media, and today announced $40 million in new Series D funding.

Led by ICONIQ Capital, the company saw familiar investors such as Intel Capital and Investors Battery Ventures chip in to the latest round.

Also announced today is the addition of a paid media solution, which Sprinklr claims has helped early partners increase ad performance by over 25 percent.

“Our new social paid media management module makes Sprinklr the world’s first fully integrated owned, earned, and paid solution for large enterprises. It gives brands and their agencies the ability to plan, execute, and optimize their paid activities on social media channels in the same environment as their owned and earned engagement.”

The latest funding will be invested right back into the service as it expects to grow 300 percent in 2014 alone.

Founded in September 2009, Sprinklr currently has over 450 enterprise customers, and has raised nearly $78 million to date.

Author: Mike Stenger

Lover of technology, Mike often makes jokes that nobody laughs at.


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