Lorde has launched her first Instagram campaign with Mac Cosmetics.
Mac Cosmetics recently posted an image featuring Lorde in her signature purple lipstick on its Instagram account. The photo is Lorde’s first Instagram ad with Mac and advertises a $16 Pure Heroine lipstick and a $19.50 Penultimate Eye Liner.
The ad reads: “First look at pop royalty Lorde for our newest collaboration.”
The new line will hit stores on June 5th. Beauty World News describes the mini line as “vampire-chic.”
Lord said: “I have loved MAC Cosmetics since I was a little kid … I remember saving up to buy my very first MAC lipstick at 14, and it was used by about 20 of my friends! MAC has a very clear aesthetic, that has always felt fashion forward to me. So I was really excited to work with them on these products, which I use pretty much every day and night I hope you will too.”
Mac Cosmetics made a pretty smart move teaming up with Lorde on social media. The singer, who recently played with the remaining members of Nirvana, has over 1 million followers on both Instagram and Twitter. Like Mac said: “She’s pop royalty.”